http://www.youtube.com/watch?v=-w6I51w4R60?rel=0
Jørgen Vig Knudstorp, Lego CEO, explains how the business has been able to survive in a declining industry and a declining economy. His first person account reveals what kinds of things he had to do in order to stay a float and what kind of mentality the business needs to succeed. LEGO is a line of construction toys manufactured by The Lego Group starting in 1949 by a privately held company in Billund, Denmark. The Lego bricks can be constructed into objects such as vehicles, buildings, and even working robots and as of 2013, around 560 billion parts have been made.