Psy
Donna Weston on the science of Psy’s success

http://www.youtube.com/watch?v=zPZeJDv8cKU?rel=0&start=4

Donna Weston, Music Deputy Director at Griffith University, explains why Psy's hit Gangnam Style was a global success and speculates that the lack of copyright and the prevalence of social media are responsible for its popularity. The video became the first to receive 1 billion Youtube on December 21, 2012 and is still the most viewed video of all time.

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